We asked three buyer questions in the headless CMS category in a logged-out AI session on 4 Nov 2026, then recorded which brands the answers named and whose website they cited as the source.
| Brand | Pilot score | Mentioned | Own site cited |
|---|---|---|---|
| Sanity | 92 | 3/3 | 2/3 |
| Contentful | 42 | 1/3 | 1/3 |
| Payload CMS | 0 | 0/3 | 0/3 |
2 of 3 brands were mentioned at least once. The differentiator is citation: 0 mentioned brands had zero citations of their own site. The fix is content that answers the buyer question directly, published as a page the engine can quote — the same pattern the citation leaders use.